Kuwala Highlights (KH) is a series of blog posts that showcase the beautiful and innovative creations of Africa's artists, musicians and, of course, designers. The African continent has always been full of talented individuals. Our objective is simply to promote their work internationally. Enjoy!
Awura, WEAR Ghana's designer, was able to take time out of her busy schedule to answer a few questions about herself and her brand. See her responses below:
How long have you been a designer?
We've done WEAR Ghana for about a year and half. Before this though, we were designing as a hobby for family and friends.
Why did you become a designer?
Fashion designing seems to be a calling- the thrill that comes with coming up with new designs, hunting for fabrics, actually finishing the outfits... and oh the joy of seeing customers looking their very best!
What do you love most about being a designer?
We love seeing our customers look good. Looking good makes people confident and happy and we are grateful that we are able to affect lives through fashion. We have helped brand individuals as fashion icons and we are very proud of this.
How would you describe your brand/style?
Our approach to fashion is trendy and elegant. Of course, we always do this with a touch of Africa.
Who is your favourite designer(s)?
We draw inspiration from so many designers that it is hard to pick a favourite. We are especially proud of African designers who are taking their place on the world stage.
What is your favorite food?
Favourite food? Mangoes. And icecream. And plantains. And kenkey. Oh too many :-)