We were exploring Instagram the other day and came across Diana Opoti’s profile. She’s a woman on a mission to wear nothing but African fashion brands for 100 days. As an African fashion enthusiast, she turned this passion into a television magazine called Designing Africa, which focuses on the growth of the fashion industry in Africa. Diana also runs the only fashion PR consultancy in Kenya. We’re inspired by how she juggles her professional and personal life and still has time to look stylish.
By wearing African brands for 100 days, Diana hopes to not only expose the diversity of African fashion, but also inspire people to appreciate African brands. When asked about the reaction to her campaign, she says “The exposure has been amazing. I have had the privilege to showcase brands from among other African countries [like] South Africa, Zanzibar, Ghana, Nigeria and Kenya for top designers such as David Tlale, Mina Evans, Doreen Mashika and Kiko Romeo.”
What we love about this campaign is how she mixes and matches her outfits with different African brands to show casual and formal looks. Diana states that “the whole idea of this initiative is to show designer brands in an everyday setting, away from the runway and glamorous look books. To show how this can translate in a consumer’s wardrobe and for bodies curvier than models.”
With every effortless look, she provides a brief, yet detailed, description of each piece she’s wearing. She tags the designer and mentions the country where the clothing and accessories are made.
Diana is currently on day 38 and she shows no sign of slowing down anytime soon. Join Kuwala in following Diana during her #100daysofAfricanFashion on Facebook, Twitter and Instagram.