Kuwala is an online boutique that curates unique and exclusive pieces from socially responsible fashion brands inspired by Africa. We offer fashion conscious consumers beautifully hand-crafted pieces from talented fashion designers and ethical women’s cooperatives based all across Africa and the Diaspora.
"Ready to wear, ready to shine"
Originating from the Malawian language of Chichewa, the words “ku wala” mean “to shine,” while “ku vala” means “to wear”. We want you to shine with confidence in our ready to wear designs.
Our mission is to provide high quality, hand-made clothing and accessories that fuse African fabrics, beading, and embroidery with popular Western styles.
At the heart of our business is the platform we have created for African-inspired designers to showcase and market their creations to the world. Through Kuwala, we are promoting a positive economic impact within their communities while redefining “African” fashion abroad.
As a social enterprise, we at Kuwala believe in promoting:
We strive to provide our customers with high quality, yet unique, pieces. We encourage our designers and artisans to adopt high standards of production with each and every piece they make.
We strongly believe in promoting positive images of Africa and its dignified people. We focus on ensuring that their distinguished stories are heard and their unique talents are recognized internationally.
We aim to promote a sustainable and socially responsible African fashion industry by strengthening and expanding our partnerships with African designers and women’s cooperatives.
We only work with designers and artisans that provide fair wages and safe work conditions to their employees, as well as abide by the labour laws of their respective countries.
We are committed to investing in talented designers and providing them with opportunities to expand their brand and operations. Through their success, jobs are created and their local economies are stimulated.
- Environmental Sustainability
We are dedicated to utilizing eco-friendly packaging for our pieces. From our shipping boxes to our retail bags, we ensure that they are recyclable and made from recycled materials.
- Customer Service Excellence
We are dedicated to satisfying customer needs and creating an enjoyable shopping experience. This begins with our easy to navigate website all the way to the fast and reliable delivery of your order.